LETTERMARK®

Email Integration allows companies to gain greater ROI on their web assets by leveraging their day-to-day email communications. Estimates indicate over 6 billion business emails are sent each day, excluding email marketing. Web-Integrated Email drives web visits and utilization of specific web content and web applications, as well as usage of intranets and extranets. It also makes it possible to brand email messages, filling a huge void in firm branding programs. The evolution of plain-text email to an html format incorporating web assets is a prime application of email integration. Research Triangle Software has developed a technology platform that makes email integration easy to implement and manage on an enterprise basis. The core of this platform is our LetterMark® Email Manager, a powerful client software program that permits the integration of web content.

What happens when you click send? What LetterMark® can do for your firm… Request More Information and Pricing

Parker Poe Adams & Bernstein saw web visits grow 31%

Law firm web sites have become a primary means of building professional image, providing information about the firm and its practice areas, promoting events and publications and recruiting. But getting visitors to the web site remains the key to getting a positive return on that investment. And while professional image is carefully managed in other areas, email communications do not carry the firm’s brand. With LetterMark^® software, every personal email message sent by your attorneys and staff can help to build your practice and your client relationships. LetterMark^® software enables:

	One-click access to any section on your web site in every email message.
	Separate templates for practice groups with customized web links.
	Information on events & seminars including registration options through “Web Update Panels”.
	Newsletter access and subscriptions directly from email messages.
	Increase usage of client extranets with direct login from email messages.
	Increase usage of intranets with web links from email messages.
	Digital business cards that include v-card download of contact info. to Outlook without attachments.
	Tracking of web visits and v-card downloads.
	Professional image conveyed by your email communications.
	Brand your firm’s identity in every email communication.

LetterMark^® converts every 1-1 email into thousands of potential interactive marketing opportunity.

In order to use LetterMark^® software (as an email sender), users must be on one of the following email clients, running on one of the following operating systems (in any combination):

Next release will be compatible with Novel/GroupWise, expected by 2009.

On the receiving end, any HTML compatible email client or system (such as a web-based email service) can display LetterMark^® email graphics. If the recipient uses a plain-text email client, the email message will be delivered, but the HTML graphics will not display.

PRICING: Pricing is based on a per user basis.